HOLT CAT posted on May 16, 2025 18:15
HOLT CAT and Caterpillar are celebrating the success of a recent video spotlighting Cemex’s Balcones Quarry operation in New Braunfels, Texas. Produced by Caterpillar, the video showcases Cemex’s commitment to efficiency and sustainability—highlighting how Cat® 785 trucks and Jobsite Solutions are powering one of the nation's top-producing quarries.
The story is the centerpiece of Caterpillar’s second-quarter marketing campaign focused on Cat® Productivity Class Mining Trucks. It is featured prominently on the campaign’s landing page, with all paid media directing traffic to the video. The video features Matt Williamson, Account Sales Representative at HOLT CAT; Thad Bennett, Regional Sales Manager; and Vice President of Machine Sales Jeff Surratt, who helped guide the Cemex team through the transition to more productive and lower-emission haul trucks.
Jeff captured the impact: “This is one of the best stories I’ve seen with a customer taking advantage of the full suite of product offerings that the dealer and Caterpillar can put together working in harmony. It’s truly a testament to how well this can work.”
Both HOLT CAT and Caterpillar are proud to support Cemex in building a more sustainable future—efficiently and at scale.